Fun Made Funner

Some backstory: Harrah's Resort Southern California on the Rincon Reservation officially renamed themselves Funner, California, in 2016. Since then, their ad campaigns have featured a celebrity mayor of Funner. First came an über-weird David Hasselhoff, followed by a regal Rob Riggle, and then a do-it-all Jane Lynch as a mayor for the people.

Our task: Introduce Martin Short as the newest mayor of Funner, California.

To set Mayor Marty apart from the past cast of mayors, we tapped into his classic Hollywood essence and gave him the platform of “Fun Made Funner.”